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Digital Advertising

SEARCH ADS

Paid Search

Search engines allow advertisers to show ads on their search engine results pages using a pay-per-click model. You can easily reach the right people at the right time, while setting your own budget. Search ads are great for reaching people who are looking for a specific product or service, which in turn, increases the chances of higher clicks and conversions.

DISPLAY ADS

Advertising Options

Our loyal readers are your potential customers. Reach an engaged online audience on theday.com (The Day and Times Community Newspaper news website) and zip06.com (Shore Publishing news website).

When users visit theday.com and zip06.com they know they can find the latest, breaking local headlines as well as our daily news coverage – columnists, editorials, news, business, high school and college sports, the arts, food & dining, puzzles and games… and more.

Run of Site

300 x 250px
728 x 90px
320 x 50px
300 x 600px

Home Page Takeover

2022 Statistics: The Day

  • 2,473,419 average pageviews per month
  • 537,593 visitor per month
  • 537,593 unique visitors per month

2022 Statistics: Zip06

  • 144,832 average pageviews per month
  • 75,122 users
  • 101,184 sessions

Programmatic Display

Designed to boost any business seeking to get their message in front of a target market, any place, anytime. This affordable option attracts your audience with engaging graphics and videos. Use display ads to promote your products and services to enhance your overall brand awareness.

Game Day

The best in local high school sports streamed live (and archived) on theday.com. Each fall, winter, and spring, The Day broadcasts a variety of high school sports match ups. The GameDay audience is extensive and changes week-to-week based on the sport and teams being covered.

2021 - 2022 School Year Viewership

  • 266,877
  • 115,198
  • 900,069
  • 130,316

DIGITAL TARGETING

  • GEOFENCING

    Deliver ads to people in specific locations by creating geographical boundaries where your ads will display. This kind of geographic targeting works best if you are looking to attract more customers to a physical location, such as a storefront.

  • RETARGETING

    Reach visitors who have previously interacted with your business by displaying ads or sending emails to reengage potential leads who may convert to a sale, phone call, or other desired action.

  • DEVICE ID TARGETING

    Target devices that have been at a previous location to deliver relevant ads that match your consumers’ interests and demographics.

  • EMAIL

    Deliver your message to consumers using hundreds of targeting options, including location, behavior, customer lifecycle and specific preferences. Send customized messages to your target audience about your products and services. Generate awareness and reach new customers with messages promoting your events or special offers you want to promote.

VIDEO ADS

Reach users on all their screens through on-demand programming. Over the Top (OTT) is an advanced television video that enables advertisers to reach their target viewers through reputable data targeting sets. A 15-30 second video ad will be created for you, or we can upload your own. Convert your ads from outdated cable tv to modern streaming services to increase your ad impressions and view-through rates.   

Set up a video campaign in YouTube Advertising to increase brand awareness, drive sales, and generate leads.

Over-the-top television replaces traditional cable services by streaming content over the internet to a connected device. OTT enables advertisers to reach their target audience through various streaming services and networks. It is great for reaching new audiences at a larger scale and can be accessed on several different devices. 

Advertise a promotional video that plays before a featured video on different devices. These ads range between 15 to 60 seconds long. 

HOW TO ADVERTISE WITH US

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